Doritos is harnessing the power of its iconic triangle-shaped icon with its new #NameThatTriangle contests.
Buffalo Bills linebacker Von Miller – who is a two-time Super Bowl champion and a Super Bowl 50 Most Valuable Player – recently sported his hair cut into a triangle shape on the back of his head. Drawing on this viral moment, Doritos has launched its #NameThatTriangle campaign, which is a social media contest that rewards fans who adopt the same triangle hairstyle and come up with a clever label for the cut. Best of all, those who adopt the triangle-inspired haircut can be entered to win two tickets to the Super Bowl LVII. All fans have to do is post a photo or video of their haircut, along with their proposed name for the new 'do between now and January 15, 2023.
Super Bowl Haircut Contests
Doritos is Challenging You to #NameThatTriangle for Super Bowl Tickets
Trend Themes
1. Social Media Contests - Brands can leverage social media by running creative contests that encourage user-generated content and engagement for increased brand awareness and customer loyalty.
2. Viral Marketing - Creating a viral moment, like Von Miller's triangle haircut, can become a powerful marketing tool for brands to drive engagement, social media buzz and product sales.
3. Incentivized Promotions - Offering prizes, like Super Bowl tickets, can incentivize consumers to participate in promotions and contests, driving brand engagement and building brand loyalty.
Industry Implications
1. Food and Snack Industry - Brands like Doritos can drive engagement with their target audience by creating unique, innovative promotions like #NameThatTriangle and offering targeted incentives.
2. Sports and Entertainment Industry - Brands can leverage viral moments in the sports and entertainment industry to create buzz-worthy marketing campaigns and engage with a wider audience on social media.
3. Beauty and Personal Care Industry - Contests like #NameThatTriangle can drive interest and sales in beauty and personal care products, as consumers seek to emulate and showcase their favorite celebrities and influencers.