The Nam House in Hackney, London, was designed by Platform 5 Architects for London’s Vietnamese community. The Nam House operates like a village, where everyone knows your name (that is, if you’re Vietnamese), and is complete with retail space, offices, apartments, and hotels linked around a central courtyard garden.
The Nam House in Hackney also incorporates bio-diversity elements including green spaces in the courtyard, roof gardens, and facade.
Implications - With the increasing amount of harms done to the planet each day in modern society, customers are looking for ways to stay integrated with nature. Products that allow shoppers to protect the Earth are appealing to those who want to stay environmentally friendly. In order to develop its brand, a company could focus on an eco-conscious front.
Interior Neighborhoods
The Vietnamese-Exclusive Nam House in Hackney, London
Trend Themes
1. Integrated Nature - Opportunity to develop eco-conscious products that allow customers to stay integrated with nature.
2. Bio-diversity Elements - Opportunity to incorporate green spaces, roof gardens, and facades in architectural designs.
3. Eco-conscious Branding - Opportunity for companies to focus on an eco-conscious front to develop their brand.
Industry Implications
1. Architecture - Opportunity to incorporate bio-diversity elements in architectural designs.
2. Hospitality - Opportunity to create hotel spaces integrated with nature and green spaces.
3. Retail - Opportunity to develop and market eco-conscious products to environmentally friendly customers.