Burt Reynolds is naked again, years past his prime. His hairy ad, which features a layout similar to the infamous George Kastanza photoshoot, is for DirecTV's latest campaign. The ad states, "Everything should be seen in DirecTV HD ... well, maybe not everything." Touche.
The campaign is a good twist on shock advertising, which we're seeing a lot of.
Here are my favourite shock ad campaigns:
1. RECENT: Celebs photoshopped to illustrate domestic violence
2. FRIGHTENING: PETA, killing people
3. BIZARRE: Brazil is running into pedestrians with a bus
Is a hairy naked Burt Reynolds better or worse?
Naked Hairy Shock Advertising
Burt Reynolds Strips Down for DirecTV
Trend Themes
1. Shock Advertising - The use of controversial, unconventional, and often offensive campaigns to elicit a strong reaction from an audience for promotion or awareness.
2. Humor in Marketing - The incorporation of humor and satire in advertising campaigns to grab attention and create a positive association with a brand or product.
3. Nostalgic Advertising - The use of famous celebrities or iconic images from past decades to appeal to consumers' sense of nostalgia and create a positive emotional response to marketing campaigns.
Industry Implications
1. Television and Streaming Services - Opportunity for television and streaming platforms to use humor and shock advertising to promote their services and stand out in a highly competitive market.
2. Automotive Industry - Opportunity for car manufacturers to use nostalgic advertising featuring classic cars and iconic images of past decades to create an emotional connection with consumers and differentiate their brand from competitors.
3. Charity and Non-profit Organizations - Opportunity for charity and non-profit organizations to use shock advertising to bring attention to important social issues and create a call to action among audiences.