The new Naked Glory product range from Kerry Foods has been unveiled as a new meat-free lineup of options for consumers who eat meat as a way for them to try out potential replacements to reduce their intake of animal ingredients. The range includes patties, meat-free meatballs, sausages and meat-free mince meat that are all register with The Vegan Society to make them suitable for vegetarian, vegan and flexitarian consumers. The products are each achieved using rehydrated soy and feature a satisfying texture that will make them appealing to those who usually consume meat.
Chief Innovation Officer at Kerry Foods David Hamilton commented on the new Naked Glory products saying, "We are really excited to be bringing Naked Glory to market and adding some much-needed sizzle to the meat free category. The target from the start was always: ‘looks like meat, tastes like meat, in fact it needed to be the meatiest thing since meat!’ Harnessing our global capability and knowledge, our meat mixologists linked food craft and science to create meaty ooziness, full on taste and a true meaty texture in all our products."
Meat Eater-Targeted Vegan Foods
The Naked Glory Products from Kerry Foods are Soy-Based
Trend Themes
1. Meat-free Alternatives - Developing and promoting new meat-free products for non-vegetarian consumers presents an opportunity for companies to enter the growing market of eco-conscious consumers.
2. Soy-based Products - Developing soy-based products presents opportunities to capitalize on the increasing demand from customers interested in reducing their animal ingredient intake while remaining healthy.
3. Flexitarianism - The trend towards a flexitarian lifestyle has been growing and is an opportunity for companies to introduce meat-free alternatives and cater to those who reduce their meat intake for ethical or health reasons.
Industry Implications
1. Food and Beverage - Companies in this industry can capitalize on the trend of increasing vegetarian and veganism by developing and promoting meat-free options as part of their offerings.
2. Health and Wellness - Companies in this industry can leverage the growing interest in healthy living and plant-based diets to develop innovative meat-free products that appeal to health-conscious consumers.
3. Retail - Companies in this industry can expand their offerings by including more vegan and meat-free products in their stores and promoting them to customers who want to reduce their meat intake or adopt healthier eating habits.