Thanks to a partnership between Chipotle and the popular YouTuber 'Myth,' fans will soon be able to sample the new 'Myth Burrito.' With YouTubers gaining an increasing amount of influence among young consumers, brands like Chipotle are increasingly looking for ways to partner with these online personalities on special promotions.
Myth is an American YouTuber who rose to fame playing and streaming the video game 'Fortnite.' With four million subscribers, he's highly influential in the gaming community. Now the young gamer is about to have a Chipotle dish named after him. The new Myth Burrito combines a double portion of chicken, with white rice, creamy queso, black beans, cheese, and sour cream, all wrapped up in a tortilla. The new dish is a limited-time offering and only available via online ordering.
Gamer-Branded Burritos
Chipotle Teamed Up with YouTuber 'Myth' to Create the Myth Burrito
Trend Themes
1. Influencer Partnerships - Brands are increasingly partnering with popular YouTubers and online personalities to create special promotions.
2. Gamer Influence - YouTubers with large gaming communities are gaining significant influence in the industry.
3. Limited-time Offerings - Brands are offering exclusive and time-limited products to create hype and excitement among consumers.
Industry Implications
1. Fast Casual Restaurants - Fast-casual restaurants like Chipotle are collaborating with influencers in the gaming community to attract young consumers.
2. Online Content Creation - The rise of influential YouTubers is transforming the online content creation industry.
3. Food Delivery - Limited-time offerings like the Myth Burrito are driving online orders and highlighting the potential in the food delivery industry.