This new Myprotein Layered Bar has been created in collaboration with Jelly Belly as a candy-flavored protein supplement product to satisfy consumer demand for familiar yet flavorful snack options.
The protein bar has 20-grams of hydrolyzed whey protein in the mix along with ample fiber, but maintains a low-sugar recipe to keep it in line with consumer preferences. The snack bar boasts a total of six layers including two protein dough layers, caramel, protein crisps, white chocolate and a Jelly Belly Buttered Popcorn jelly bean-flavored topping.
The new Jelly Belly Buttered Popcorn Myprotein Layered Bar is arriving in the UK where shoppers can pick up a six-pack for $17.99. The snack bars are branded with the recognizable Jelly Belly logo and images of the flavored jelly beans to make them easily recognizable on store shelves.
Jelly Bean-Flavored Protein Bars
This Myprotein Layered Bar Boasts the Flavor of Buttered Popcorn
Trend Themes
1. Flavor-fusion Snacks - Combining unexpected flavors such as buttered popcorn and jelly bean essence in protein bars introduces a whimsical twist to the health food market.
2. Candy-branded Nutrition - Leveraging popular candy brands in health supplements merges indulgence with nutritional benefits, appealing to a broader audience.
3. Layered Textures in Snacks - Creating multi-layered protein bars with varied textures enhances the consumer snacking experience, providing both taste and sensory appeal.
Industry Implications
1. Health & Fitness - Incorporating candy flavors into protein supplements caters to fitness enthusiasts seeking enjoyable yet healthy snacking options.
2. Confectionery - Expanding traditional candy flavors into the health food sector opens up new revenue streams for confectionery companies.
3. Packaged Foods - Innovative packaging that highlights recognizable branding can boost product visibility and consumer familiarity in competitive retail environments.