The Myprotein Clear Whey Chupa Chups protein supplement has been created in collaboration with the Perfetti van Melle-owned lollipop brand as a delicious treat for health-conscious consumers to enjoy.
The supplement features the brand's signature clear whey protein recipe that boasts 21-grams of protein with just 87-calories per serving. The product features the flavor of classic strawberry Chupa Chups lollipops to give it a decidedly familiar taste for adult consumers to enjoy. Arriving in the UK and Europe this fall, the supplement is a limited-edition product expected to be a hit amongst Millennials who grew up enjoying the lollipops.
CEO of THG Nutrition Neil Mistry spoke on the Myprotein Clear Whey Chupa Chups protein supplement saying, "We are delighted to announce this major agreement with Perfetti van Melle and its brand Chupa Chups, helping to drive range expansion for our existing Myprotein community while attracting new consumers courtesy of Chupa Chups’ iconic flavours."
Lollipop-Flavored Protein Supplements
Myprotein Clear Whey Chupa Chups Has 21-Grams of Protein
Trend Themes
1. Lollipop-flavored Protein Supplements - The Myprotein Clear Whey Chupa Chups protein supplement combines the popular flavors of Chupa Chups lollipops with the health benefits of protein.
2. Limited-edition Health Products - The Myprotein Clear Whey Chupa Chups protein supplement is a limited-edition product that capitalizes on the nostalgia of Millennials who grew up enjoying Chupa Chups lollipops.
3. Collaborations Between Food and Supplement Brands - The partnership between Myprotein and Chupa Chups demonstrates the potential for collaboration between food and supplement brands in creating innovative and flavorful products.
Industry Implications
1. Health and Wellness - The Myprotein Clear Whey Chupa Chups protein supplement taps into the growing health and wellness industry by offering a tasty and nutritious option for consumers.
2. Food and Beverage - The collaboration between Myprotein and Chupa Chups highlights opportunities for the food and beverage industry to expand into the health and fitness market by incorporating functional ingredients.
3. Fitness and Sports Nutrition - The Myprotein Clear Whey Chupa Chups protein supplement caters to the fitness and sports nutrition industry by providing a convenient and flavorful way to meet daily protein requirements.