Humans have always had a tendency to mark their territory so the aim of MyBench.gr is to enhance the way this is done by linking the physical world with the virtual one. You may have been satisfied to inscribe "Johnny was here" in a tree ten years ago, but now technology allows you to share your identity with the world.
Aris Stathis's concept is firstly based on the idea of assembling a new line of outdoor public seating across Athens with built-in five-cycle bike racks integrated into the backs. The pieces themselves invite more tangible interaction. But what truly sets these bleachers apart from standard ones is the data matrix embedded into each frame. Perhaps using QR codes, visitors can upload messages and pictures onto MyBench.gr, thereby linking themselves to that particular seat and all others who've come to use it too.
Social Media Public Seating
MyBench.gr Encourages Virtual Vandalism and Community Networking
Trend Themes
1. Virtual Vandalism - The trend of using technology to enhance the way people mark their territory and express themselves.
2. Community Networking - The trend of using digital platforms to connect people who share common interests or use a specific physical space.
3. Integrated Technology - The trend of incorporating technological features into physical objects or spaces to create a more interactive and connected experience.
Industry Implications
1. Outdoor Furniture - The industry that creates and designs outdoor seating solutions with integrated technology for improved user experience.
2. Digital Marketing - The industry that uses digital platforms like QR codes to facilitate user-generated content and community engagement.
3. Smart City Solutions - The industry that develops technologies to enhance the functionality and connectivity of public spaces, such as smart benches with integrated data matrices.