My Street Grocery is a mobile food market social enterprise dedicated to cultivating a thriving local food economy in and around Portland, Oregon. My Street Grocery runs on its belief in the power of local food and of business to create meaningful social change.
My Street Grocery recently rebranded, having changed its name from Fork In The Road, and is also a member of the Portland State University Social Innovation Incubator. Dedicated to the local food scene, My Street Grocery seeks to make high quality, safe produce available in food desert areas, while also educating individuals on eating organic as a means to enabling long-term, sustainable attitudes toward healthy living practices.
Contact Information
My Street Grocery website
My Street Grocery on Facebook
My Street Grocery on Twitter
Change-Focused Mobile Markets
My Street Grocery Aims to Further the Local Food Economy
Trend Themes
1. Local Food Movement - My Street Grocery is a prime example of the growing trend of mobile markets bringing fresh, local food to underserved areas.
2. Social Entrepreneurship - My Street Grocery's dedication to creating meaningful social change through business is part of a broader trend of socially-focused entrepreneurship.
3. Sustainable Eating - My Street Grocery's emphasis on education surrounding organic, healthy eating practices is part of a larger trend of consumers seeking out sustainable food options.
Industry Implications
1. Food Retail - The mobile market model utilized by My Street Grocery represents a possible disruptive innovation in the food retail industry for reaching underserved markets.
2. Social Innovation - My Street Grocery's involvement in the Portland State University Social Innovation Incubator is indicative of the increasingly important role of social innovation in business today.
3. Agriculture - My Street Grocery's commitment to the local food economy is part of a larger trend of consumers seeking out locally-sourced and sustainable food options, presenting opportunities for disruption in the agriculture industry.