'My Friend Smells' is a new service that will send anonymous cologne deliveries to foul-smelling friends. While the service is not exactly subtle, it provides a unique way for consumers to tell a friend that their odor is less than pleasant.
According to its website, My Friend Smells allows "the non-confrontational friends of smelly men and women" to send each other cologne wipes that will combat their BO for good. Users can either choose to send individual cologne wipes or four packs for particularly pungent friends. Each delivery is anonymous, meaning consumers can alert their friend to their foul odor without the need to directly confront them.
Although the service may seem unnecessary, there is a growing demand for products that help consumers avoid confrontation or give feedback in an anonymous way.
Anonymous Cologne Deliveries
The 'My Friend Smells' Service Sends Cologne to Foul-Smelling Friends
Trend Themes
1. Anonymous Feedback - The rise of 'My Friend Smells' indicates a trend towards anonymous methods of giving feedback to others.
2. Non-confrontational Communication - The popularity of the cologne delivery service suggests a trend towards less direct and more subtle methods of communication.
3. Demand for Anonymous Services - There is a growing demand for services like 'My Friend Smells' that allow consumers to remain anonymous while addressing sensitive topics.
Industry Implications
1. Personal Care - The personal care industry can explore new products and services that provide discreet solutions for addressing unpleasant odors.
2. Gifts and Surprises - The gifting industry can capitalize on the trend of anonymous deliveries by offering unique ways to anonymously send messages or gifts.
3. Privacy and Security - The privacy and security industry can develop innovative solutions that ensure anonymity while connecting people and sharing feedback.