In a move to mobilise the young generation of YouTube, a pro-Obama video produced by Will.i.am of The Black Eye Peas was released on the popular video channel.
In the video, Barack Obama's "Yes We Can" speech which he made following his New Hampshire primary win, is used with participation of stars like Nick Cannon, Common, Scarlett Johansson, Kate Walsh, Herbie Hancock, Tatyana Ali, John Legend and many others.
The video was shot by Jesse Dylan, son of singer Bob Dylan.
Musicians & Celebs Get Political
Obama "Yes We Can" on YouTube
Trend Themes
1. Celebrity Political Endorsements - Opportunities for brands to collaborate with celebrities and influencers to express political stances and engage young audiences.
2. User-generated Political Content - Platforms and brands can leverage user-generated content to spark political engagement among younger audiences, as demonstrated by the viral success of the pro-Obama YouTube video.
3. Authenticity and Transparency in Politics - Increased demand among young audiences for authenticity and transparency in political communications creates opportunities for innovative approaches to political messaging across industries.
Industry Implications
1. Media and Advertising - With the growing influence of social media and user-generated content, media and advertising industries can facilitate a more authentic and transparent approach to political messaging.
2. Entertainment and Celebrity Branding - The success of celebrity endorsements and participation in political campaigns highlights opportunities for entertainment and celebrity branding industries to integrate political themes into their marketing strategies and promotions.
3. Political Campaigns and Non-profits - Political campaigns and non-profit organizations can leverage user-generated content and celebrity endorsements to create viral campaigns and spark political engagement among younger audiences.