Rather than going the conventional route for advertising 'Cat Fest,' the Museum of Natural History decided to put up a fun series of museum posters to appeal to cats and cat lovers alike.
Cat Fest is an event that happened on International Cat Day and showcased a variety of different breeds and supported the Canadian premiere of 'Wild About Hank,' a short documentary film about one cat's race for a Senate seat.
To get the word out about the event in a fun way, the Museum of Natural History created cat scratch posters and left them not at eye level, but at a height that neighborhood cats could actually reach and utilize, effectively bringing some life to the unusual museum posters.
Scratch Pad Posters
These Museum Posters for the Museum of Natural History Advertise 'Cat Fest'
Trend Themes
1. Cat-focused Marketing - Opportunity for businesses to create targeted marketing campaigns that appeal to cat owners and lovers, tapping into the popularity of cats on social media.
2. Interactive Advertising - The use of interactive elements in advertising materials, such as scratch pads, presents a disruptive innovation opportunity for brands to engage with customers in a unique and memorable way.
3. Unconventional Outreach - Exploring non-traditional marketing strategies, like placing advertisements at non-eye level heights, can help businesses stand out and capture attention in a crowded marketplace.
Industry Implications
1. Pet Products - Pet product companies can capitalize on the cat-loving trend by developing innovative products that cater to cat owners' preferences and needs.
2. Advertising and Marketing - Advertising agencies can take advantage of interactive advertising methods to create captivating campaigns that generate buzz and increase brand awareness.
3. Museums and Cultural Institutions - Museums and cultural institutions can embrace unconventional outreach tactics to attract new audiences and create engaging experiences that resonate with visitors.