In support of its new campaign called 'Question How You Hydrate,' Lonely Whale created the Museum of Plastic pop-up in New York City. Over the past year, consumers have been drawn to a variety of experiential museums for learning about their favorite foods, products and brands—and taking selfies.
The Museum of Plastic helps to bring awareness to the pollution that's caused by single-use plastic water bottles alone, and offers solutions to the issue. The project also features work from partners like HP, reusable bottle maker S'Well and water brand Ever & Ever.
At the pop-up, visitors are able to take Instagram-ready photos with giant receipts that show the water bottle revenue by 2022 and whale tail replicas made out of aluminum water bottles.
Pop-Up Plastic Museums
Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays
Trend Themes
1. Pop-up Museums - Pop-up museums provide an opportunity for experiential marketing of brands and social causes.
2. Plastic Pollution Awareness - Plastic pollution awareness campaigns offer opportunities for businesses to innovate solutions to the issue.
3. Sustainability Partnerships - Collaborations between businesses towards sustainable products have the potential to benefit the environment and promote brand values.
Industry Implications
1. Hospitality Industry - Hotels, restaurants and cafes can benefit from having themed pop-up museum collaborations with socially conscious partners.
2. Beverage Industry - Beverage industry players can develop sustainable solutions for packaging products and participate in sustainability campaigns.
3. Technology Industry - Technology companies can partner with organizations to develop applications aimed at monitoring and reducing plastic pollution.