Tandem is a new beauty brand that offers multifunctional skincare products that are suitable for all skin types, with the aim of helping consumers simplify their daily routines by using fewer products. Some of the products that are available from Tandem include the Cleansing Hero, the Easy Exfoliator and the More Than Moisturizer, which, as its name suggests, is brightening, useful for protecting skin from pollution and sunlight and deeply hydrating the skin. All of the brand's products are organized into solutions for firstly cleansing and exfoliating the skin, then treating specific skincare issues, as well as finally providing moisturization and protection.
Some of the ingredients that can be found in the multitasking products from Tandem include squalane, ceramides, hyaluronic acid, Kakadu plum and baobab.
Simple Multifunctional Skincare
'Tandem' Invites Consumers to Adopt a Routine with Fewer Products
Trend Themes
1. Multifunctional Skincare - Tandem's multifunctional skincare products offer a disruptive innovation opportunity by simplifying consumers' daily routines with fewer products.
2. Simplified Daily Routines - Tandem's aim to help consumers simplify their daily routines with multifunctional skincare products presents a disruptive innovation opportunity.
3. Organized Skincare Solutions - Tandem's organization of skincare products into solutions for cleansing, treating, and moisturization presents a disruptive innovation opportunity.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can embrace the trend of multifunctional skincare products to provide simplified and efficient solutions for consumers.
2. Personal Care - The personal care industry can adapt to the trend of simplified daily routines by creating multifunctional products that cater to consumers' needs.
3. Wellness - The wellness industry can tap into the trend of organized skincare solutions to offer holistic skincare products and routines for consumers.