Bay State Milling Company newly launched Wingold Wellness multi-purpose flour as a better-for-you blend that boasts
"three times the gut-healthy fiber of traditional refined wheat flour with the same taste, functionality and quality." Wingold Wellness is a 1:1 replacement for traditional refined wheat flour and it gets its gut-friendly properties from Bay State Milling's HealthSense High-Fiber Wheat Flour.
This multi-purpose flour is ready to be used for making everything from better-for-you pizza crusts to pasta, bread and tortillas, and no fiber additives are needed. The one-ingredient flour promises to appeal to consumers who are looking for prebiotic fiber benefits to support digestive health, as well as those who don't meet the recommended amount of fiber that they should be consuming every day.
Multi-Purpose Wellness Flours
Wingold Wellness Multi-Purpose Flour is Full of Gut-Healthy Fiber
Trend Themes
1. Multi-purpose Wellness Flours - Opportunity for companies to create a line of multi-purpose flours that are marketed for their health benefits and can be used in a variety of recipes.
2. Gut-healthy Fiber - Opportunity for companies to incorporate gut-healthy fiber into various food products, such as breads, pasta, and tortillas.
3. Prebiotic Fiber Benefits - Opportunity for companies to promote the prebiotic fiber benefits of their food products, particularly to those who don't consume enough fiber.
Industry Implications
1. Food Manufacturing - Companies in the food manufacturing industry have the opportunity to develop multi-purpose flours and incorporate gut-healthy fiber into various food products.
2. Health and Wellness - Health and wellness companies have the opportunity to promote the prebiotic fiber benefits of food products and create new products that incorporate gut-healthy fiber.
3. Agriculture - The agriculture industry has the opportunity to develop crops that are rich in gut-healthy fiber and can be used in the production of multi-purpose flours and other food products.