"Itsumo, Moshimo" is a Japanese aphorism that means "Whenever, Wherever" and is the guiding principle behind the design of the Muji Kits.
With the March 2011 disasters fading in Japan's rearview mirror, it would be all too easy to forget about its effects and resume life as normal. Luckily, companies like Muji (and indeed, the country as a whole) are determined to ensuring the ability of citizens to protect and preserve themselves in the event of a disaster. The new Muji Kits are equipped to handle most emergency situations and include batteries, staple foods and bandaging.
What's most impressive is that the contents of the Muji Emergency Kits were decided by the consumers -- prior to the launch, Facebook and Twitter were crowdsourced to figure out what the typical person might need after an earthquake. Apparently, that includes a collared shirt, so that you still look good after the cataclysm.
Life-Saving Toolsets
The Muji Kits are Compact, Versatile and May Come in Handy One Day
Trend Themes
1. Crowdsourced Emergency Kits - By involving consumers in the decision-making process, companies can create emergency kits that cater to their specific needs and preferences.
2. Disaster Preparedness - The focus on ensuring citizens' ability to protect and preserve themselves in the event of a disaster presents opportunities for companies to innovate and provide essential tools and resources.
3. Customer-driven Product Design - Using social media platforms like Facebook and Twitter to gather consumer insights and preferences can lead to the development of products that address their specific needs and preferences.
Industry Implications
1. Emergency Preparedness - The emergency preparedness industry can capitalize on the demand for innovative tools and resources that help individuals and communities be ready for disasters.
2. Consumer Goods - Companies in the consumer goods industry can explore the development of customizable emergency kits that cater to different consumer preferences and needs.
3. Social Media - Social media platforms can tap into the opportunity of becoming a valuable source for gathering consumer insights and preferences related to disaster preparedness.