While Shark Week is generally a summer event, you can celebrate early thanks to Applebee's new Mucho Shark Bowl cocktail. And just like the sea creature it's inspired by, this boozy rum cocktail packs a big bite.
Over the past year or so, Applebee's has turned itself into a happy hour destination by offering monthly cocktails starting at just $1. The latest cocktail creation is a boozy blue slushy dubbed the Mucho Shark Bowl. The colorful drink combines a tropical fruit-flavored slushie mix with Captain Morgan and finishes the whole thing off with a gummy shark on top. Of course, just as the name suggests, the Mucho Shark Bowl is big—clocking in at 12-ounces.
While the new cocktail isn't available for $1 (it's $7.50) it's certainly worth the trip to Applebee's to test the waters.
Shark Tank-Inspired Cocktails
Applebee's Mucho Shark Bowl is a Boozy Run Cocktail with a Bite
Trend Themes
1. Affordable Happy Hour Cocktails - Opportunity for bars and restaurants to attract customers by offering monthly cocktail specials at affordable prices.
2. Creative Boozy Slushy Drinks - Innovation potential for beverage companies to create colorful, tropical fruit-flavored slushy cocktails with unique twists.
3. Novelty Toppings in Cocktails - Potential for bars and restaurants to differentiate themselves by adding eye-catching toppings, like gummy sharks, to their signature drinks.
Industry Implications
1. Food and Beverage - Opportunity for bars, restaurants, and beverage companies to capitalize on the trend of unique and affordable cocktails.
2. Hospitality - Growth potential for hotels and resorts to enhance their poolside bar menus by incorporating creative boozy slushy drinks.
3. Event Planning - Opportunity for event planners and caterers to offer novelty cocktail options with inventive garnishes for weddings, corporate events, and parties.