Mrs. Weinstein's Toffee is a brand that's over forty years old, but unfortunately its packaging was beginning to show this, and not in a good way. The toffee maker decided to hire Studio MPLS to re-invent the brand in a more modern manner, while still retaining its traditional roots.
Studio MPLS definitely delivered on the request from Mrs. Weinstein's Toffee. The upgrades the company made still exude traditional qualities, with font one would see on branding from the 40s or 50s, while placing this information on a boldly colorful background. The packages now come in a variety of colors, including yellow, orange, purple, green and blue. For certain foods, the contents can also be seen inside through a transparent section in the front, enticing viewers by showing a bit of skin.
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
Trend Themes
1. Modernized Packaging - Opportunity for companies to update their branding and packaging design to appeal to modern consumers while still maintaining their traditional roots.
2. Bold and Colorful - Increasing demand for bold and colorful packaging designs that stand out on store shelves and attract consumer attention.
3. Transparency in Packaging - Growing trend of using transparent sections on packaging to provide a sneak peek of the product inside and create a sense of anticipation and excitement.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to revitalize their brands with modernized packaging designs to capture consumer interest.
2. Graphic Design - Rising demand for graphic design services from businesses looking to update their branding and packaging to align with current consumer preferences.
3. Consumer Goods - Innovative packaging solutions and design concepts can disrupt the consumer goods industry, attracting customers with unique and modernized brand experiences.