The Mr Kipling Banana Slices have been created by the Premier Foods-owned brand in partnership with Despicable Me 4 to help celebrate the upcoming film in a decidedly flavorful way. The product features a Minions-inspired format that celebrates the character's love of bananas to the brand's signature snack cakes. The treats are thus crafted with a soft banana-flavored cake that's finished with a banana-flavored fondant icing to give them a burst of fruit-forward flavor in every bite.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke on the Mr Kipling Banana Slices saying, "Minions are going to be the cinema stars of this summer and we’re delighted to be bringing them into stores too. Our limited edition Banana Slices are the perfect accompaniment for family adventures and the on-pack promotion will create new opportunities and boost excitement for our retail partners."