For the third year in a row, luxury purse brand Longchamp joined forces with the Chinese digital influencer Mr. Bags to launch a novelty and striking 7-piece collection. Inspired by the "Chihuo" concept -- meaning food in Chinese -- this collection comes in a variety of sizes and styles for an elevated and luxurious aesthetic.
The Mr. Bags x Longchamp collection boasts a cheese-inspired aesthetic, which some purses feature a bold pattern of bright yellow cheese wedges and others featuring avant-garde details like a bite-sized chunk missing from the flap. To showcase the new collaboration, the brands released an adorable video showcasing two friends dining together, one a mouse and one a human, with the iconic cheese blocks and purses making an appearance throughout the video.
Cheese-Inspired Luxury Purses
The Mr. Bags and Longchamp Collection Includes Seven Handbags
Trend Themes
1. Luxury Cheese-inspired Fashion - Opportunity to disrupt the luxury fashion industry by incorporating unique and whimsical food-inspired designs.
2. Digital Influencer Collaborations - Opportunity to disrupt fashion collaborations by partnering with influential figures in the digital space.
3. Elevated Food-inspired Aesthetics - Opportunity to disrupt the accessory industry by introducing elevated and artistic design elements inspired by food.
Industry Implications
1. Luxury Fashion - Disruptive innovation potential in the luxury fashion industry by incorporating unconventional and playful designs.
2. Fashion Collaborations - Disruptive innovation potential in the fashion collaboration space by partnering with digital influencers.
3. Accessories - Disruptive innovation potential in the accessory industry by introducing unique and artistic food-inspired aesthetics.