Most people are pumped about the idea of a wearable personal fitness tracker—but Movo discovered that the reason most people don't own one comes down to cost and developed the Movo Wave as a highly accessible option for all.
Priced at about $30, the handy Movo Wave fitness tracker works alongside the Movo Wave app to measure your step count, distance traveled and calories burned. The wristband is slim, water-resistant and weighs in at less than an ounce, so it won't get in the way during a workout. The wristband can also be customized with your choice of colored band, so that the wrist accessory looks more like a jewelry piece that can be changed to match your workout gear or outfit.
Affordable Fitness Trackers
Movo Wave is a Stylish and Accessibly-Priced Personal Fitness Tracker
Trend Themes
1. Affordable Fitness Trackers - The trend towards affordability in fitness trackers presents opportunities for companies to capture a larger and more diverse market share.
2. Personalized Wearable Technology - The trend towards personalization in wearable technology presents opportunities for companies to cater to individual tastes and styles.
3. Simple Fitness Tracking Features - The trend towards simplicity in fitness tracking features presents opportunities for companies to capture the market of consumers who don't need or want complex tracking functions.
Industry Implications
1. Fitness Wearables - The fitness wearables industry should consider the opportunity to expand their market by offering more accessible and personalized options.
2. Jewelry Industry - The jewelry industry should consider the opportunity to expand their offerings into the wearable technology market by creating stylish and customizable options that appeal to consumers.
3. Mobile App Development - The mobile app development industry should consider the opportunity to create simple and user-friendly fitness tracking apps that cater to a wider range of users.