This is a video of an installation of seven double-sided vertical screens that is currently in front of the OSRAM main office in Munich, Germany.
OSRAM is one of the two largest lighting manufacturers in the world and is a subsidiary of Siemens AG. This is an interactive art display called Reactive Sparks that collects information about passing traffic and displays waves as the vehicles drive by. The LED waves get bigger as the number of vehicles that pass the sensors increase.This installation was designed by artist Markus Lerner for OSRAM.
Moving Interactive Art
Reactive Sparks by Markus Lerner
Trend Themes
1. Interactive Installations - Creating interactive art installations that leverage technology to engage audiences could be a disruptive innovation opportunity for art and design industries.
2. Smart Sensors - Developing and implementing smart sensors that are capable of collecting and analyzing data to generate real-time visual displays of information could be a disruptive innovation opportunity for technology and manufacturing industries.
3. Data Visualization - Exploring new ways to create artistic and informative visual representations of data, such as the LED waves shown in Reactive Sparks, could be a disruptive innovation opportunity for marketing and advertising industries.
Industry Implications
1. Art and Design - Artists and designers could leverage technology to create interactive installations like Reactive Sparks that engage audiences in new and innovative ways.
2. Technology and Manufacturing - Developing smart sensors that can collect and analyze data to generate real-time visual displays opens up new possibilities for industries such as manufacturing and transportation.
3. Marketing and Advertising - Creating visually stunning and informative representations of data, such as the LED waves in Reactive Sparks, could help companies better engage customers and promote their products or services.