With 'Twilight' raking in over $350 million at the box office worldwide, it comes of no surprise that the cast of the upcoming sequel 'The Twilight Saga: New Moon' have had a wardrobe upgrade.
From yellow Porsche's to Michael Kors outfits, it is safe to say that 'New Moon' will be as stylish as the hype that already surrounds the upcoming movie.
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Implications - When sequels to popular films such as Twilight come out, the budget tends to be larger. Therefore, wardrobe upgrades such as the ones for New Moon have become an integral part of movie phenomenons. Additionally, target demographics will search for the product that they saw in an effort to purchase the exact piece. This proves that product placement within entertainment is still a worthy form of advertising.
Movie Wardrobe Upgrades
‘New Moon' Cast Gets to Wear Designer Clothes This Time
Trend Themes
1. Movie Wardrobe Upgrades - Wardrobe upgrades for movies have become an integral part of movie phenomenons, creating new advertising and product placement opportunities.
2. Sequel's Budget Increase - Sequels to popular movies tend to have larger budgets, allowing for potentially disruptive innovation opportunities for related industries.
3. Product Placement Popularity - Product placement within entertainment remains a worthy form of advertising as target demographics often search for and purchase the exact pieces seen on screen.
Industry Implications
1. Film and Entertainment Industry - The film and entertainment industry has opportunities to innovate in creating unique wardrobe designs and valuable product placement partnerships.
2. Fashion Industry - Fashion designers and brands can tap into the opportunity for product placement in popular films by partnering with studios or creating their own film productions.
3. Marketing Industry - Marketing agencies and professionals can develop new strategies to hone in on product placement opportunities in the film industry as a form of effective advertising.