Japanese fashion labels uniform experiment and BURTLE work in collaboration to design a new iteration of the mountain parka that boasts built-in fans. It takes the classic zippered outerwear and reworks it to meet new design standards, retaining elements including the waterproof sensibilities.
The most notable features are the two fans informed within the jacket powered by batteries. These fans can also be removed from the wearable and the purpose of it is to increase better air circulation throughout the body. This blends together both style and function -- in terms of the exterior design, it boasts graphics on the front and the back. There is also reflective typography that reads "FRGMNT" as a nod to designer Hiroshi Fujiwara.
Built-In Fan Waterproof Jackets
uniform experiement and BURTLE Drop a New Mountain Parka
Trend Themes
1. Built-in Fan Fashion - Disruptive innovation opportunity: Explore the integration of built-in fans in various fashion items to enhance comfort and air circulation.
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion labels to introduce innovative and functional designs that merge style and utility.
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3. Outdoor Apparel - Disruptive innovation opportunity: Collaborate with outdoor gear companies to design sustainable and technologically advanced waterproof jackets for outdoor enthusiasts.