Nike ACG continues to grow its roster with a new collaborative effort alongside Danny Jung for the season highlighting the Mountain Fly Low silhouette. The latest sneaker is set to join the Sole Mates program by Hypebeast and it captures Jung's personal style. He is either trekking through the mountains in Beacon or seen on the bustling urban streets of New York City.
He talks about his choice of the ACG Mountain Fly Low, stating that "I feel like I could take this sneaker anywhere. It has so many stories attached to it. For example, I brought the orange one on my hike to Mount Rainier in Seattle and I also wore that today in New York City. That’s the amazing part about ACG: you’re just able to wear the sneakers anywhere whether you’re hiking on a mountain or in the city. The shoe resonates with me so much because it’s with me almost every day. I love the comfort and responsiveness."
Trail-Ready Technical Sneakers
Danny Jung Joins Nike ACG on the Mountain Fly Low for Sole Mates
Trend Themes
1. Trail-ready Sneakers - Opportunity for sportswear companies to design sneakers with a rugged design and technical features for off-road activities.
2. Multi-purpose Footwear - Opportunity for footwear manufacturers to create versatile footwear that can be worn for both outdoor activities and urban fashion.
3. Collaborative Sneaker Design - Opportunity for sneaker companies to partner with influencers and designers to create collaborative collections that resonate with consumer lifestyles.
Industry Implications
1. Sportswear - The sports industry can capitalize on designing shoes that cater to the needs of outdoor enthusiasts.
2. Footwear - The footwear industry can create products that can be worn in a variety of settings, from mountains to cities, by incorporating technical elements.
3. Fashion - The fashion industry can explore collaborations with influencers to create collections that appeal to consumers who value functionality and style equally.