Mountain Dew’s Green Label Art idea has been so popular that the soft drink packager is now on volume 3. In the Green Label Art project, Mountain Dew offers their aluminum bottles covered in an artist's work, thus merging the creative world of art with the lucrative world of packaging.
Let’s face it, when a person goes to their drink cooler they usually see the same old thing. Mountain Dew’s Green Label Art not only helps artists survive but also brings art to the masses.
The artist roster for Grren Label Art Volume 3 includes Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO, and Claw Money and will hit stores on September 7, 2009.
Pop Surrealism Packaging
Mountain Dew's Green Label Art Volume 3
Trend Themes
1. Pop Surrealism Packaging - Opportunity for soft drink companies to collaborate with artists and bring art to packaging, creating a unique selling proposition.
2. Green Label Art - Creating unique artist-designed packaging is an innovative marketing strategy that appeals to consumers' artistic sensibilities.
3. Aluminum Bottle Packaging - Using aluminum bottles instead of plastic provides an opportunity to appeal to environmentally conscious consumers.
Industry Implications
1. Soft Drink - Soft drink companies can increase sales and customer loyalty by integrating artist-designed packaging.
2. Art - Collaborating with packaging companies to design product packaging expands an artist's career opportunities.
3. Packaging - Innovative packaging designs can provide a competitive advantage in the crowded consumer goods market.