Last year, the manufacturers of Toblerone reduced the weight of its iconic mountain chocolate bars to better accommodate the rising cost of ingredients. Now, British variety store chain Poundland is introducing its own £1 alternative to the sweet treat that plays on the recent reboot of Twin Peaks.
The Toblerone-inspired Twin Peaks chocolate bar boasts double mountains, and celebrates classic British flavors rather than offering a taste of Switzerland. As such, Poundland worked with a Birmingham-based chocolatier on the making of its own mountain chocolate bar. For the creation of this dense new chocolate bar, the creators took cues from the double hill on the top of Wrekin Hill in Shropshire.
As Poundland's Barry Williams puts it: "Poundland shoppers are savvy, and the change in their favourite chocolate bar last Christmas didn't go unnoticed. That's why we've created a new £1 alternative for them – the size they wanted, with a British taste, and with all the spaces in the right places."
Cult Series Chocolate Bars
Poundland's Mountain Chocolate Bar Takes Cues from Twin Peaks
Trend Themes
1. Rising Cost of Ingredients in Chocolate Bars - Opportunity for companies to create affordable alternatives to popular chocolate bars.
2. Influences of Pop Culture on Food Products - Potential for developing food products that are inspired by current TV shows and movies.
3. Localized Variations of Popular Chocolate Bars - Market for chocolate bars that cater to specific regional tastes and flavors.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to create affordable and localized alternatives to popular chocolate bars.
2. Entertainment and Media - Potential for companies in the entertainment and media industry to collaborate with food manufacturers to create food products inspired by popular TV shows and movies.
3. Retail - Market for retailers to offer localized variations of popular chocolate bars to cater to specific regional tastes and preferences.