A mountain bakery surely has a locational advantage over its competitors. To strengthen this, Dorfstetter — an establishment of this kind that is based in the Styrian mountainside, employs Austrian creative agency Studio Riebenbauer to facilitate a concise and attention-captivating branding identity that extends to its packaging, graphic design, advertising, and more. Placing particular focus on aesthetics, the firm creates a dynamic correlation and visually represents "nature [...] as the respective ingredient that is needed to bake the bread."
Studio Riebenbauer extensively harnessed the locational advantage of the mountain bakery. Instead of creating computer-generated imagery and graphic illustrations, the firm produced high-quality photographs of "places and locations in the immediate surroundings of the Dorfstetter family." In addition, it also "compiled [...] a special book."
Serene Mountain Bakeries
Studio Riebenbauer Oversees the Branding Identity of Dorfstetter
Trend Themes
1. Locational Advantage - Enhancing and leveraging the unique geographic location of businesses to attract customers and stand out from competitors.
2. Dynamic Correlation - Creating visual representations that establish a strong connection between a product or service and its natural or organic origins.
3. Attention-captivating Branding - Designing branding identities that effectively capture and engage the attention of target audiences through aesthetics and unique packaging.
Industry Implications
1. Bakery - Disruptive innovation opportunity: Incorporating the bakery's natural surroundings and local ingredients into the branding identity and marketing efforts.
2. Creative Agency - Disruptive innovation opportunity: Utilizing high-quality photography and visual representations to elevate branding and advertising strategies for various clients.
3. Graphic Design - Disruptive innovation opportunity: Exploring new ways of visually representing products and services that establish a strong connection with nature or evoke a sense of authenticity and uniqueness.