As every parent and guardian out there knows, children are born with an insatiable thirst for knowledge that stems from their curious state-of-minds; the Mother's Pride ad campaign addresses this curiosity through a series of comics clearly inspired by classic Sunday newspapers.
Conceived and executed by Out of the Box, an ad agency based in India, the Mother's Pride ad campaign actually encourages this curiosity. Although it looks as though it were created to appeal to children, the Mother's Pride campaign targets parents and guardians, advising them to seek their help when trying to satisfy their children's curiosity. As it states, "We will keep the answers coming, making sure they remain as curious as ever."
Comic-Inspired Kid Campaigns
The Mother's Pride Print Ads Encourage a Child's Curiousity
Trend Themes
1. Kid-centric Advertising - Businesses can disrupt the advertising industry by creating ad campaigns that focus on children's curiosity and thirst for knowledge in the same way as Out of the Box's Mother's Pride campaign.
2. Comics-inspired Advertising - By creating ad campaigns that draw inspiration from classic Sunday comic strips, businesses can offer innovative and attention-grabbing ways to promote their products or services to families.
3. Parent-targeted Advertising - Businesses can create advertising campaigns that speak directly to parents and guardians, providing them with solutions to their children's curious and inquisitive nature, just like the Mother's Pride campaign by Out of the Box.
Industry Implications
1. Education - By drawing inspiration from comic-inspired campaigns like Mother's Pride, businesses in the education industry can provide interactive and fun materials that encourage children to learn and explore new areas of knowledge.
2. Childcare - Childcare industries can create marketing campaigns that focus on child development, inquisitive nature and curiosities by offering parents solutions that are interactive, thought-provoking and informed, similar to that of Mother's Pride by Out of the Box.
3. Education Technology - EdTech companies can create digital learning platforms and materials that draw inspiration from comics, gamification and interactive learning like in Mother's Pride that recreate real-world problems in a fun interactive challenging way.