'Ricky's NYC' recently opened a concept cosmetics store that carries the most popular make-up on the Internet. Social media has become a valuable tool for cosmetics companies to advertise new and innovative products. Now customers have a place to purchase the cosmetics they see online.
The concept store is called '#' and it sells 20 exclusive beauty brands that have been made famous by social media. Unlike traditional cosmetics stores, # only sells brands that are popular on Instagram. Some of these beauty brands include Cocoa Brown, Sugar Pill and LA Splash. The idea behind the store is to give customers a single retail outlet where they can find and purchase their favorite social media-famous brands.
For die hard beauty fans, # provides an easy way to track down the most famous make-up on the Internet.
Social Media Makeup Shops
This Concept Store Sells the Most Popular Make-Up on the Internet
Trend Themes
1. Social Media-famous Beauty Brands - Disruptive innovation opportunity: Create a platform or app that curates and sells beauty products that are popular on social media platforms like Instagram.
2. Influencer-driven Cosmetic Advertising - Disruptive innovation opportunity: Develop AI-powered software that can analyze social media trends and recommend cosmetic products for targeted influencer advertising campaigns.
3. Concept Stores for Internet-popular Brands - Disruptive innovation opportunity: Establish concept stores that exclusively carry products that have gained popularity online, allowing customers to conveniently shop for their favorite Internet-famous brands.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Create an online marketplace for social media-famous beauty brands, providing a wider reach for these brands and a convenient shopping experience for customers.
2. E-commerce - Disruptive innovation opportunity: Develop a social media integration platform for e-commerce sites, allowing customers to easily discover and purchase products that have gained popularity through social media platforms.
3. Advertising - Disruptive innovation opportunity: Develop AI-powered tools for analyzing social media trends and recommending influencer-driven advertising strategies for cosmetic brands.