If you were rolling in more dough than you knew what to do with, it might be worth checking out the third annual Millionaire Fair. It's currently being held in Moscow, showcasing all the glitz and glam the world has to offer for those needing suggestions on how to spend. On display is everything from the Swarovski-encrusted Mercedes featured in the gallery to 15,000 euro gold and diamond mobile phones and luxury properties and estates around the world.
No event bringing in the world's most affluent would be complete without fine wine, and no Russian shindig is complete without, you guessed it, vodka! Both sophisticated sippers were offered to attendees of the event; considering the admission charge was only $42, it's a pretty good deal for those looking to booze and schmooze with the rich and famous.
The man behind it all, Yves Gijrath, has made it his mission to let those who can afford it live their lives in style.
"The development of taste takes a lot of time," Yves told BBC.
"First of all, taste is very personal. Secondly, the Russians when they take out a wine card they always pick the most expensive one, and they think it's the best. Well, it's not. That's why we are here - explaining the stories behind the brands, explaining what luxury is all about. It's not only about what's expensive."
No, no. It's about the ridiculously, disgustingly expensive and stylish, but only that which will enhance your life or please your wife.
Moscow Millionaire Fair
Swarovskied Mercedes, Private Jets, Luxury Properties
Trend Themes
1. Luxury Lifestyle - The trend of luxury lifestyles and extravagance continues to grow with the increasing affluence of high net worth individuals.
2. Personalized Taste - The trend of seeking personalized taste grows as consumers become more discerning and quality-focused in their spending.
3. Experience Economy - The trend of prioritizing experiences over possessions creates space for luxury events and marketplaces like the Millionaire Fair.
Industry Implications
1. Luxury Goods - Luxury retailers, like Swarovski and other high-end brands at the Millionaire Fair, have the opportunity to create personalized, high-quality products and experiences for wealthy consumers.
2. Travel & Tourism - Luxury properties and estates showcased at the Millionaire Fair offer opportunities and innovation space for the luxury travel and tourism industry.
3. Event Planning - Event planners have the opportunity to cater to the growing trend of demand for luxury, personalized events and experiences like the Millionaire Fair.