The runway show for the latest Moschino Spring Collection started with a cheerful greeting, 'Hiya Barbie!' And with that everyone was instantly aware of the inspiration behind the feminine looks. Although channeling the different personas the popular doll has taken over time, there is a common ghetto fabulous undertone that keeps the brand's own identity alive. Playful and fierce, many women will be tempted to channel their inner Barbie in the new year with the Moschino Spring Collection.
About the Moschino Spring Collection and his muse, Jeremy Scott says, "Like every girl and gay boy, I loved Barbie. It's hard not to; she's practically perfect. She's a good big sister, she's had every job in the world, worn every outfit. And it's just joyful. Her and I share the same things: We just want to bring joy to people."
Urban Streetwear Barbie Fashion
The Moschino Spring Collection is Full of Exaggerated Girliness
Trend Themes
1. Urban Streetwear - Disruptive innovation opportunity: Exploring collaborations between high-end fashion brands and streetwear labels to create unique and edgy designs that resonate with younger, urban consumers.
2. Exaggerated Girliness - Disruptive innovation opportunity: Developing fashion lines that embrace exaggerated femininity, empowering women to express themselves through bold and playful fashion choices.
3. Ghetto Fabulous - Disruptive innovation opportunity: Introducing fashion collections that celebrate urban culture and street style, redefining traditional notions of high fashion and challenging the status quo.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Bridging the gap between high fashion and streetwear, catering to the evolving preferences of today's fashion-conscious consumers.
2. Beauty - Disruptive innovation opportunity: Creating makeup and beauty trends inspired by exaggerated girliness, encouraging creativity and self-expression in the beauty industry.
3. Entertainment - Disruptive innovation opportunity: Collaborating with popular cultural icons, like Barbie, to create immersive brand experiences that integrate fashion, music, and storytelling, appealing to a diverse and engaged audience.