Vivid Iconography Runways

The Moschino Spring/Summer 2015 Collection is Youthfully Eccentric

Jeremy Scott presented his first menswear collection for Italian fashion label Moschino during London Collections: Men fashion week. The daring designer injected Moschino with a dose of his signature prints that featured the fashion house's block letter logo along with a mash-up of various pop culture iconography.

Whether highlighting iconic happy face imagery or American flag motifs, this runway presentation follows in the footsteps of Jeremy Scott's Fall 2014 ready-to-wear line for women. Instead of focusing on graphic fast food imagery, the designer opts for soda inspired logos and pattern-clashing prints in his latest showing for the luxe label.

Moschino's Spring/Summer 2015 presentation defies convention and sets a vibrant tone for summer. The runway show rejects tradition and encourages self expression and individuality.
Trend Themes
1. Iconic Print Fashion - The use of bold and recognizable prints in fashion creates opportunities for unique and eye-catching designs.
2. Pop Culture Mash-up - Blending different pop culture icons in design allows for innovative and unexpected combinations.
3. Youthful Eccentricity - Embracing unconventional and daring designs appeals to younger audiences seeking individuality and self-expression.
Industry Implications
1. Fashion - The fashion industry can leverage iconic prints and pop culture mash-ups to create exciting and avant-garde collections.
2. Graphic Design - Graphic designers can explore the use of bold prints and unexpected combinations inspired by pop culture to create visually stunning and attention-grabbing designs.
3. Advertising and Marketing - Ad agencies and marketers can incorporate iconic prints and pop culture references in their campaigns to attract the attention of younger and more adventurous consumers.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES