The Moschino 'Pic Me' app is a new campaign by the luxury Italian fashion label to increase awareness of its brand around the world. A Facebook application, Moschino Pic Me has users uploading their photos and then personalizing them by using one of Moschino's branded Polaroid-style photo frames.
Included in the selection of photo frame designs are stripes, polka-dots, question marks and more, and the Moschino Pic Me app engages fans even further by allowing them to add a personal message to each uploaded photo. Users can also share the photos with friends and family, in addition to having Moschino post the photos on the Moschino website, says PSFK.
Driving more traffic to the fashion label's site and fan page, the Pic Me app is also accessible to all, meaning it reduces language and geographical barriers since anyone can participate.
Photo-Personalizing Campaigns
Moschino 'Pic Me' App Eliminates Language Barriers
Trend Themes
1. Personalized Photo Campaigns - Disruptive innovation opportunity: Develop an app that allows users to personalize their photos with branded frames and share them on social media.
2. Branded Social Media Apps - Disruptive innovation opportunity: Create a social media app that engages fans by allowing them to add a personal message to their uploaded photos.
3. Language and Geographical Barrier Reduction - Disruptive innovation opportunity: Develop an inclusive app that can be accessed by anyone, regardless of language or location, to increase brand awareness.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate personalized photo campaigns into the marketing strategies of fashion retail brands to enhance brand awareness and engagement.
2. Social Media - Disruptive innovation opportunity: Create new social media apps that offer unique features to engage users and boost brand visibility.
3. Mobile App Development - Disruptive innovation opportunity: Develop innovative mobile apps that focus on personalization and inclusivity to tap into new markets and increase user engagement.