Pepsi faces the challenge of occasionally falling under the shadows of Coca Cola and the soda label combatted that concept with the 'More than OK' commercial launched during the Super Bowl. It features a few celebrity cameos including Steve Carell, Cardi B, and Lil Jon. It surrounds the question "is Pepsi okay?," which is often asked after customers order a "coke" to bring it towards a humorous angle.
The commercial takes place in a diner, where a customer orders a "coke" to be followed by the server asking "is Pepsi okay?" Steve Carell stands up enthusiastically mocking the question and encourages that it is "more than ok." This cues in Lil Jon behind the counter and Cardi B entering the diner saying their signature "okay" and okur."
Celebrity-Cameo Soda Commercials
Pepsi's More Than OK Super Bowl Ad Features Cardi B and Lil Jon
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Industry Implications
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