In celebration of the Mid-Autumn Festival, Lady M Confections created the Moonglow Gift Set and an augmented reality filter to share the experience of this meaningful occasion related to the harvest of rice and fruits.
The Moonglow Gift set boasts a shape inspired by garden moon arches and it doubles as a keepsake jewelry box. Adorned with images of the full moon, lucky rabbits, foliage and festival lanterns, the box opens to reveal mooncakes in fun flavors like lychee rose, matcha pandan and yuzu milk created in collaboration with Kee Wah Bakery.
To accompany the experience, Lady M Confections created an engaging experience for fans with a filter that can be placed to conjure a virtual garden with the power of augmented reality.
AR-Powered Gift Sets
The Moonglow Gift Set Celebrates the Mid-Autumn Festival
Trend Themes
1. Ar-powered Experiences - The use of augmented reality filters enhances experiences and engages consumers in a virtual garden setting.
2. Unique Gift Sets - Gift sets that double as keepsake jewelry boxes offer added value and appeal to consumers.
3. Collaborative Flavors - Collaborating with other brands to create unique flavors in gift sets increases consumer interest and provides a new taste experience.
Industry Implications
1. Confectionery - The confectionery industry can leverage augmented reality technology to create interactive experiences that immerse customers in their brand.
2. Jewelry - The jewelry industry can explore the concept of creating gift sets that double as keepsake boxes, offering consumers a practical and sentimental product.
3. Bakery - Collaborating with confectionery brands to create special flavors for gift sets allows the bakery industry to tap into new markets and expand their product offerings.