The world of Elmer Preslee is like living among the monsters you dreamed of as a child. Cartoonish, over-exaggerated features and lots and lots of eyeballs seem to be the order of the day when visiting this artist's website.
Children interacting with this work, such as the monster stroller or eyeball costume, seem totally unfazed by these monsters, and I love his work all the more because of it.
Implications - Gruesome monsters continue to rise in popularity among children due to movies such as Monsters Inc. Products that incorporate unflattering creatures are viewed as humorous and eye-catching not only by children, but by the adults who will be making the purchases.
Monster Strollers
The Frightening (but Fun) World of Elmer Preslee
Trend Themes
1. Gruesome Monsters - Opportunity to create products and experiences incorporating humorous and eye-catching creatures that appeal to both children and adults.
Industry Implications
1. Children's Products - Innovative designs for products such as monster strollers and eyeball costumes that cater to the rising popularity of gruesome monsters among children.