The Monoï Collection by Yves Rocher is a highly acclaimed skincare capsule, inspired by the beaches of Tahiti— Monoï means 'scented oil' in Tahitian. Originally launched in 1988, the Monoï Collection is celebrating its 35th anniversary this year and the leading botanical beauty company is performing a "nostalgic gesture [as a] testament to the collection's rich history and undeniably timeless appeal" by re-issuing two best-selling formulas.
In 2023, Yves Rocher re-releases the Traditional Nourishing Oil and Body & Hair Mist Monoï. While the former is composed of 97% pure Monoï from Tahiti and promises to nourish the skin, the latter is a Monoï-infused mist ideal as a post-shower spritz. Both formulas are characterized by their alluring fragrance that builds "a tropical paradise."
The re-release of the Monoï Collection is supplemented with modern packaging, reflecting Yves Rocher's current branding aesthetic.
Tribute-Paying Skincare Releases
Yves Rocher Celebrates the Anniversary of Its Monoï Collection
Trend Themes
1. Skincare Capsule Reissues - Opportunity for skincare brands to re-release popular product lines with a modern twist, celebrating their timeless appeal.
2. Nostalgic Beauty Products - Increasing demand for beauty products that evoke nostalgia and celebrate rich history.
3. Botanical Beauty Revival - Reviving botanical beauty products that embody natural ingredients and traditions, while incorporating modern packaging and branding.
Industry Implications
1. Skincare - Skincare industry can capitalize on re-issuing popular product collections with updated packaging and branding.
2. Beauty - Beauty industry can tap into the growing demand for nostalgic beauty products that celebrate rich history.
3. Personal Care - Personal care industry can explore the revival of botanical beauty products that integrate natural ingredients and modern packaging.