According to PayPal's 2nd annual U.S. and UK based “Can't Buy Me Love†survey, 60 percent of young couples in the U.S. argue over money at least once a month. The survey looks at the effects that money, sex, work and household responsibilities have on a romantic relationship and rank them against each other.
Implications - Other surprising findings uncovered through PayPal’s “Can’t Buy Me Love†survey include the fact that "nearly one in four couples responding to the survey in both countries use online shopping as a way to keep their partners in the dark about their purchases." The survey also found that women think men shouldn't always have to pick up the tab after a date.
Money Tops Relationship Woes
"Can't Buy Me Love" Survey
Trend Themes
1. Relationship Money Woes - Money arguments in relationships are a significant issue and provide an opportunity for financial planning and counseling services to help couples manage their finances effectively.
2. Secret Online Shopping - The discovery of the high percentage of couples using online shopping to hide their purchases indicates the potential of e-commerce as an innovative way to maintain privacy and discretion.
3. Changing Gender Roles in Dating - The finding that women expect men to share the financial burden of their dates suggests a shift in traditional gender roles and opens up new markets for gender-sensitive products and services.
Industry Implications
1. Financial Planning and Counseling - Financial planning and counseling services can help couples manage their money effectively and resolve financial issues in their relationships.
2. E-commerce - E-commerce businesses can develop innovative tools and features that offer users privacy and discretion while shopping online.
3. Gender-sensitive Marketing - There is an opportunity for a range of new products and services for dating, including gender-sensitive marketing approaches that cater to new expectations in relationships.