The American multinational confectionery company, Mondelēz International, recently announced it will be decreasing the number of calories in children-specific snacks to under 100 calories in an effort to teach the younger generations about portion control. The shift towards healthy portion sizes began in 2014 when the brand announced a 250-calorie cap on its single-serve chocolate bars.
These smaller portions will affect the brand's Cadbury Mini Fingers, Cadbury Animals, Curly Wurly and Chomp, Barny Sponge Bears, and Fudge in the next month. In addition, Mondelēz International hopes to implement the caloric changes in Oreo Mini snack packs and Freddo Face Cakes by 2021.
Mondelēz International is clearly conscious of the negative stigma associated with eating sweats, and in an effort to appeal to the more health-conscious masses, has decreased the portion sizes of its confectioneries.
Children-Specific Low-Calorie Initiatives
Mondelēz International Launched New Portion Controls
Trend Themes
1. Low-calorie Snacks - Decreasing the number of calories in snacks to under 100 calories presents disruptive innovation opportunities for companies to tap into the growing demand for healthier, portion-controlled food options.
2. Portion Control Education - Teaching younger generations about portion control through products with reduced calorie content opens up opportunities for businesses to create effective educational campaigns and tools.
3. Health-conscious Marketing - Brands can capitalize on the health-conscious consumer market by promoting smaller portion sizes and healthier snacking options.
Industry Implications
1. Confectionery Industry - Reducing calorie content in children-specific snacks presents an opportunity for confectionery companies to align with changing consumer preferences and cater to the demand for healthier treats.
2. Food Manufacturing Industry - The trend towards portion-controlled, low-calorie snacks creates opportunities for food manufacturers to innovate and develop new products that cater to health-conscious consumers.
3. Education Industry - With the focus on educating younger generations about portion control, the education industry can develop programs, resources, and initiatives that promote healthy eating habits.