Mom Water is launching two new flavors of its fruit-infused vodka waters. The brand is now introducing Susan, also known as ‘Strawberry Kiwi’ and Nancy, otherwise known as ‘Pineapple Orange.’ The beverage will be sold in four-packs across the US, including retail and direct-to-consumer sales from the brand’s online store. Each drink contains zero carbonation, zero sugar, 90 calories, an ABV of 4.5%, and comes neatly packaged in a 12-ounce can.
Mom Water’s all-natural vodka water already comes in Julie - Passionfruit, Sandy - Coconut Mango, Linda - Blueberry Peach and Karen - Lemon Blueberry. Each unique flavor is seasonally-inspired, with the next addition to the lineup coming this holiday season.
Interested parties can visit Mom Water’s website to purchase the new flavor.
Fruity Vodka Cocktails
Mom Water Adds Two New Core Flavors to its Lineup of Fruit-Infused Vodkas
Trend Themes
1. Fruit-infused Spirits - There is an opportunity for spirits companies to create unique, fruit-infused spirits that appeal to consumers looking for healthier alcohol options.
2. Direct-to-consumer Sales - By offering direct-to-consumer sales, companies can reach a wider audience and increase their revenue.
3. Seasonal Flavors - Creating unique and seasonally-inspired flavors can help companies keep their product lines fresh and exciting.
Industry Implications
1. Alcoholic Beverages - Spirits companies can capitalize on the growing demand for healthier alcohol options by developing and promoting fruit-infused spirits.
2. E-commerce - Companies can utilize e-commerce platforms to offer direct-to-consumer sales and reach a wider audience.
3. Food and Beverage Retail - Retailers can benefit from carrying unique and innovative products, such as fruit-infused spirits, that appeal to health-conscious consumers.