Blue Apron and award-winning cookbook author and television host Molly Yeh teamed up to create the Molly Yeh x Blue Apron box featuring limited-edition, Asian-inspired recipes. This curated meal kit to serve four was created to showcase the ease of cooking at home, all the while sharing the staple ingredients that Molly Yeh grew up loving and now incorporates into her everyday life.
The full menu includes dishes like Ginger-Scallion Burgers with Fried Eggs, Pickled Cucumbers & Hoisin Sauce; Peanut Noodles with Bok Choy; and Crunchy Cabbage Slaw with Sweet Chili Mayo & Sesame Seeds; plus Miso Apple Pie with Pistachio-Coconut Crumble for dessert.
With people looking for new and exciting flavors, meal kits offer a convenient way to experience international cuisine without leaving their homes. Additionally, curated meal kits help consumers facing kitchen fatigue explore diverse culinary options while maintaining a busy lifestyle.
Easeful Asian-Inspired Meal Kits
The Molly Yeh x Blue Apron Box Simplifies At-Home Cooking
Trend Themes
1. Asian-inspired Meal Kits - Meal kit services are introducing new and diverse cuisine options to consumers, spurring innovation in developing culturally-inspired meal kits.
2. Curated Meal Kits - Meal kit services are partnering with celebrity chefs and cookbook authors to create curated meal kits, providing new experiences and convenience for consumers.
3. Convenience Cooking - Curated meal kits provide convenience by removing the need for meal planning and grocery shopping, leading to an expansion of this sector.
Industry Implications
1. Meal Kit Services - Meal kit services such as Blue Apron are increasingly partnering with celebrity chefs and cookbook authors to create curated meal kits with diverse cuisine options.
2. Food Delivery Services - Food delivery services may incorporate meal kit options into their offerings, expanding their market share to people who want to try new and international flavors at home.
3. Food Retail - Food retail stores may adapt and create their own meal kits with diverse cultural cuisine options to meet consumer demand for convenience and variety.