The newest collection from Luster's Pink is one that's focused on moisturizing haircare and helping people enhance their daily lives or wash day routines with ingredients to replenish dull and dry hair. The five ultra-hydrating products can be found under the brand's Essentials category and they help to support all hair textures with plant proteins and certified organic ingredients, and without parabens, petrolatum, phthalates, silicones, and mineral oil.
The brand intentionally developed these new products to bridge the gap between wash days and help customers protect their hair, rather than solely focusing on styling as most brands tend to do. The range includes new essentials like the Growth & Scalp Relief Natural Oil Moisturizing Lotion and the Super Hydrate & Shine Masque.
Moisturizing Haircare Collections
Moisture Maintenance by Luster's Pink Replenishes Dull, Dry Hair
Trend Themes
1. Moisturizing Haircare - There is a growing demand for ultra-hydrating and moisturizing haircare products that cater to different hair textures, which creates an opportunity for developing innovative plant-based solutions with certified organic ingredients.
2. Wash Day Routines - More haircare brands are recognizing the importance of developing products to support wash day routines and provide moisture maintenance between washes, which presents an opportunity for developing new products and services to make the wash day process more efficient and effective.
3. Natural Ingredients - Consumers are increasingly seeking haircare products made with natural and certified organic ingredients, presenting an opportunity for developing plant-based solutions that are free from harmful additives and chemicals.
Industry Implications
1. Haircare Industry - The haircare industry has an opportunity to develop more ultra-hydrating and moisturizing products that cater to different hair textures and support wash day routines, using natural and organic ingredients to bridge the gap between washes and styling.
2. Beauty Industry - As consumers continue to seek natural and sustainable beauty products, there is an opportunity for brands to develop and market haircare collections made with natural ingredients and free from harmful additives and chemicals.
3. E-commerce Industry - With the rise of online shopping, there is an opportunity for e-commerce platforms to partner with haircare brands and offer personalized product recommendations based on hair type, texture, and wash day routine preferences.