Head & Shoulders' Royal Oils Moisturizing Co-Wash is a coconut oil-infused cleanser for the hair and scalp that boasts a unique low-lather formula.
While Head & Shoulders offers a wide range of shampoo products specifically for itchy scalp relief, this one sets itself apart as a co-washing product for "conditioner-only washing." As such, the product has the potential to replace one's regular shampoo and nourish the hair and scalp with its unique formula—which is free from parabens, sulfates and dyes.
The unique hair-cleansing product was developed for those with relaxed, kinky and coily hair and helps to prevent beneficial oils from being stripped from the strands of one's hair, as is often the case with shampoos made with sulfates.
Low-Lather Conditioners
Head & Shoulders' Royal Oils Moisturizing Co-Wash Relieves Itchy Scalps
Trend Themes
1. Low-lather Hair Products - The trend towards low-lather hair products offers an opportunity for companies to develop innovative, gentle formulas that cleanse and nourish the hair without stripping away essential oils.
2. Co-washing - The rise of co-washing products presents an opportunity for companies to create gentle, all-in-one formulas that cleanse and condition the hair in a single step.
3. Natural and Paraben-free Formulas - Consumer demand for natural and paraben-free hair products offers an opportunity for companies to develop innovative formulas that use natural ingredients to cleanse and nourish the hair without harsh chemicals.
Industry Implications
1. Hair Care - The hair care industry can capitalize on the trend towards gentle, non-stripping formulas by developing new products that offer innovative cleansing and conditioning benefits.
2. Personal Care - The personal care industry can take advantage of the demand for natural and paraben-free formulas by developing new hair care products that use natural ingredients to nourish the hair without harsh chemicals.
3. Beauty Retail - Beauty retailers can benefit from the trend towards co-washing by offering a wide range of innovative products that cater to the growing demand for all-in-one hair care solutions.