Inspired by its best-selling Chaga line, Rad Soap created an exclusive moisturizing body wash infused with wild harvested chaga mushroom.
Chaga is revered for its properties that energize, support cardiovascular, intestinal and liver health, as well as promote healthy blood sugar levels in the body. Additionally, chaga is known as one of the strongest antioxidants in the world with high levels of melanin and anti-aging properties. As such, Rad Soap describes its richly moisturizing Chaga Body Wash as "ideal for all ages and skin types."
Although many consumers are just now being introduced to the many wonders of adaptogens and medicinal mushrooms through food and beverages, brands can't help but integrate these potent ingredients into topical skincare treatments to offer a different way for their numerous benefits to be received.
Medicinal Mushroom Body Washes
Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
Trend Themes
1. Medicinal Mushroom Skincare - More beauty products will likely feature medicinal mushrooms and adaptogens as consumers become more familiar with their benefits beyond food and beverage.
2. Anti-aging Body Wash - Body washes with high levels of antioxidants and anti-aging properties will become more popular as consumers seek skincare products with multiple benefits.
3. Natural Skincare - As more consumers prioritize natural and organic ingredients, more brands will seek out natural and plant-based ingredients to distinguish themselves in the crowded skincare market.
Industry Implications
1. Skincare - Skincare brands can integrate medicinal mushrooms and adaptogens to create skincare products with multiple benefits.
2. Natural Products - Natural and plant-based product brands can distinguish themselves by featuring medicinal mushrooms and adaptogens in their products.
3. Anti-aging - Brands targeting the anti-aging market can create body washes with high levels of antioxidants and anti-aging properties for optimal health benefits.