Modjewel—a play on the word "module"—is a new start-up from nanotechnology engineer Eliana Ghantous that reimagines the classic handbag as an ultra-customizable, portable storage solution.
Since small clutch bags are typically only used for some special occasions, Ghantous set out to create a design that could be customized to better suit one's closet. Modjewel introduces a basic, rectangular metal 'Bare Bag' that can be enhanced with the front and back covers of one's choosing, plus interchangeable clasps and straps. Some of the cover options include solid leather in different colors, as well as snakeskin, faceted leather and gemstone leather finishes.
Like Modjewel, a number of brands are experimenting with the idea of empowering consumers to invest in products that can be highly customized for daily life, as well as special events and occasions.
Modular Handbag Designs
Engineer Eliana Ghantous Created the Ultra-Customizable 'Modjewel'
Trend Themes
1. Ultra-customizable Products - There is a growing trend of brands offering products that can be highly customized to suit individual needs and preferences.
2. Modular Design - Modular design is becoming more popular as it allows consumers to mix and match components to create their own unique products.
3. Personalized Accessories - The market for personalized accessories is expanding, providing opportunities for designers to offer customizable options.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace modular design and offer personalized accessories to cater to individual consumer preferences.
2. Technology - The technology industry can explore the integration of smart modules into customizable products to enhance functionality and user experience.
3. Retail - The retail industry can tap into the demand for ultra-customizable products by partnering with brands that offer modular designs and personalized options.