Galaxy 92 FM wants you to know that it's all about the music. They ask you to stop modern dogmas that have become the religion of this generation. It's not about Hinduism or Buddhism anymore, now we have Celebritism, Trashism, and Nip tuckism.
My favorite off the print ads, which were created by Lowe ad agency in Athens, Greece, is the Celebritism ad with a little chihuahua on a big fluffy pink seat in a limousine with a throng of paparazzi taking its picture. A reminder of our bizarre culture where the dog of a "celebrity" commands such attention.
The campaign was done with creative direction by Yanna Polydouri.
Modern Dogma Prevention
FM Ads Fight Celebritism, Trashism, Nip tuckism
Trend Themes
1. Celebritism - Opportunity for disruptive innovation in the entertainment industry by challenging the obsession with celebrity culture.
2. Trashism - Opportunity for disruptive innovation in the waste management industry by addressing the problem of excessive consumerism and promoting sustainable practices.
3. Nip Tuckism - Opportunity for disruptive innovation in the cosmetic surgery industry by exploring alternative approaches to beauty and self-acceptance.
Industry Implications
1. Entertainment - Disruptive innovation opportunities in the entertainment industry by redefining fame and shifting focus from celebrity worship to talent and creativity.
2. Waste Management - Disruptive innovation opportunities in the waste management industry by promoting recycling, reducing waste production, and advocating for sustainable consumer behaviors.
3. Cosmetic Surgery - Disruptive innovation opportunities in the cosmetic surgery industry by embracing diverse beauty standards and empowering individuals to embrace their natural appearance.