Modelo is celebrating Dia de Los Muertos by offering limited edition 24 oz can designs. The beer brand partnered with Mister Cartoon, a legendary Mexican American artist and cultural icon, to develop the celebratory cans. The artist created the cans in his signature style, which puts a modern spin on classic Dia de Los Muertos motifs.
Some traditional Dia de Los Muertos designs on the Modelo Especial and Modelo Negro cans are traditional skulls and marigolds representing the Mexican holiday. In addition, Modelo and Mister Cartoon launched an exclusive line of merchandise featuring the artist's Dia art. Fans can win some of the items in the collection through the national Modelo Dia de Los Muertos sweepstakes or purchase them online.
Celebrational Beer Can Designs
Modelo Teamed with Mister Cartoon to Celebrate Dia de Los Muertos
Trend Themes
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Industry Implications
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