For ten young women from across Europe, the competition in Hanover, Germany this month was about making the point that disability should not detract from beauty.
The Beauties in Motion in 2007 competition is for physically handicapped women, and is aimed at boosting their confidence, showing them that their disabilities don't make them any less beautiful.
"In smart casual togs or long evening dresses in brilliant colours, Milena of Macedonia, Gerardina of Italy and Germany's Ines relished the limelight as hundreds of spectators looked on and a professional jury sized them up," Yahoo news said.
"Each of the women was aiming to see her face splashed across a magazine cover or featured in a television commercial."
Modeling for the Disabled
Beauties in Motion Competitions
Trend Themes
1. Inclusive Beauty - Disruptive innovation opportunity: Develop inclusive beauty campaigns and products that celebrate diversity and empower disabled individuals.
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3. Representation in Media - Disruptive innovation opportunity: Promote greater representation of disabled individuals in mainstream media to challenge societal beauty standards.
Industry Implications
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2. Event Planning - Disruptive innovation opportunity: Organize inclusive beauty pageants and competitions that prioritize showcasing the talents and beauty of disabled individuals.
3. Advertising and Media - Disruptive innovation opportunity: Partner with brands and media outlets to create inclusive advertising campaigns that feature disabled individuals as role models.