Moda Match is a virtual try-on app that relies on augmented reality tech to display how online clothing purchases will look and fit. The platform works as a "plug-in, white-label solution for retailers to offer hyper-accurate virtual-try-on as part of their online store" and is geared towards small to medium size apparel businesses.
Based in Montreal, Canada, Moda Match aims to address a growing number of returns among consumers who prefer online shopping versus in-person purchases. Additionally, the platform speaks to increasing consumer desires for virtual try-on solutions during the ongoing COVID-19 pandemic where in-person shopping trips are much less frequent, limiting their ability to try before they buy.
With a pilot program launching in April 2021, this revolutionary virtual try-on plug-in suggests accurate sizing options based on its AR tech and allows users to mix-and-match items to build the perfect outfit. In its current stage, shoppers can choose from a range of models of different body types and ethnicities to dress in potential purchases and see how their choices will look and fit.
Moda Match can provide shoppers with a whole new level of engagement and interactivity in their online fashion shopping experience, letting people feel confident that what they buy will fit as expected.
Promoting values of diversity and inclusivity, Moda Match is also aiming to make the fashion industry less environmentally damaging by reducing the huge numbers of returns that would usually end up incinerated or packing landfills.
AR Virtual Try-On Apps
Moda Match Displays How Clothes Look with Hyper-Accuracy
Trend Themes
1. AR Virtual Try-on - The increasing popularity of AR virtual try-on as a solution to address the growing number of returns among consumers who prefer online shopping versus in-person purchases and limiting their ability to try before they buy provides an opportunity for retailers to enhance their online shopping experience.
2. White-label Solutions - The emergence of white-label solutions for virtual try-on technology allows small to medium size apparel businesses to integrate the technology into their online stores seamlessly, reducing their development costs and time to market.
3. Sustainable Fashion - Moda Match's aim to reduce the fashion industry's enormous environmental impact by reducing the number of returns that would usually end up incinerated or in landfills provides an opportunity for the fashion industry to become more sustainable.
Industry Implications
1. Retail - Virtual try-on technology could provide retailers with a way to address the increasing number of returns among online shoppers and enhance their online shopping experience, potentially improving sales and customer retention.
2. Fashion - The emerging trend of virtual try-on technology presents an opportunity for the fashion industry to offer their customers a unique and interactive online shopping experience, potentially reducing the number of returns and improving sustainability.
3. Technology - The rise of white-label solutions for virtual try-on technology presents an opportunity for technology companies to create solutions that could reduce the development costs and time to market for small to medium size apparel businesses.